“Disappointment is a fundamental moment of the search or of apprenticeship: in each realm of signs, we are disappointed when the object does not give us the secret we were expecting. And disappointment itself is pluralist, variable according to each line. There are few things that are not disappointing the first time they are seen. For the first time is the time of inexperience; we are not yet capable of distinguishing the sign from the object, and the object interposes and confuses the signs. Disappointment on first hearing Vinteuil, on first meeting Bergotte, on first seeing the Balbec church. And it is not enough to return to things a second time, for voluntary memory and this very return offer disadvantages analogous to those that kept us the first time from freely enjoying the signs (the second stay at Balbec is no less disappointing than the first, from other aspects).
(Gilles Deleuze, Proust & Signs, trans. Richard Howard, p. 34)