“ ‘The Gothic typface.’

‘What about it?’

‘I was thinking about the masthead on The New York Times.’

‘The New York Times.’

Well, that’s Gothic. Many newspapers use it. That’s because it looks like Hebrew. All newspapers are a sort of Scripture. Gothic type must have evolved from monks trying to duplicate the look of the sacred texts.’ ”

(Stanley Elkin, The Franchiser, p. 188.)